your events, in front of people actually looking for them.
ConnectYXE is the curated daily guide Saskatonians open when they want to do something tonight, this weekend, or next week. listing is free. the people reading it are local, intent-driven, and ready to buy a ticket.
why this works
we're the front door for "what should we do tonight?"
most marketing channels are a numbers game. you pay for impressions from people scrolling past on autopilot, hoping a few of them happen to live in your city and happen to be free on Friday.
ConnectYXE flips that. every visitor is here on purpose. they opened the site to figure out where to go. that's the cheapest, highest-intent audience you can put your event in front of — and it's a Saskatoon audience, not someone three provinces over scrolling for cheap dopamine.
you don't need 100,000 impressions. you need the 50 right ones.
the free tier
every venue gets listed, free.
the platform only works if it shows every real event in the city. we'd rather have full coverage than paywall the calendar into half-truths.
every event you submit, listed
approved events appear in /events, on your venue page, and in the relevant category + neighbourhood filters.
claim + verify your venue
get the verified badge, a dashboard for your team, and the ability to post events directly without going through the review queue.
people can follow you
users follow your venue page to get notified the moment you post a new event. a built-in fan list, no email collection on your end.
rsvp + save signals
see how many people marked themselves going or saved your event. real interest data you can actually use for capacity planning.
editorial pick eligible
we pick a few standout events for the homepage daily. no money changes hands for picks — just good programming.
we'll write the description
paste a link and our editor cleans it up. saves you the copywriting tax every listing usually costs.
when it matters
three paid placements. priced for local budgets.
for the nights you really want to fill — a release party, a travelling act, a one-time fundraiser. each placement is clearly labelled "sponsored" so it sits alongside our editorial picks, not over them.
★ headliner · 1 at a time
the gold card at the top
the page-opening hero on the homepage. one event holds it until you swap. best for ticketed shows, festival weekends, and tours you really want to sell out.
- stop-the-scroll homepage hero
- carries through events listing too
- no overlap — yours alone for the window
- average click-through 8-12% in tests
◆ spotlight · up to 4 active
repeating visibility, smaller spend
violet-ringed cards interleaved with editorial picks across homepage + listings. best for residencies, weekly programming, or recurring nights you want to drum up regulars for.
- homepage + events listing placement
- 4-day run covers a full Thu–Sun cycle
- up to 4 sponsors run simultaneously
- best value per impression
☀ friday roundup · 3 slots/issue
featured in the weekly email
a featured spot in the Friday Roundup newsletter — our hand-picked weekend digest sent at 8 a.m. Saskatoon time. 3 paid features per issue, first-come-first-served. the remaining slots fill with editorial picks.
- above-the-fold email placement
- your event with image + your copy
- delivered to engaged opt-in subscribers
- links straight to your event page
all prices in CAD. no recurring charges — every placement is a one-off booking through Stripe. cancel any time before the run starts for a full refund. full sponsorship rules →
what you get out of it
more bums in seats, less marketing time.
the boring stuff (analytics, attendance, copywriting) handled. the loud stuff (paid placement, newsletter features) priced so a first-time venue can say yes.
discoverable by intent
users browse by vibe, neighbourhood, weekend, free vs paid. when someone filters for "live music tonight" you're the answer, not the eighth ad.
real analytics, not vanity
saves, going-counts, event-page views. understand which of your shows actually drove interest — useful for the next time you book a similar act.
a megaphone when you need it
boost a release night into the headliner slot. fill a slow Tuesday with a spotlight. send a fundraiser straight into the Friday email. you control the spend.
growing local audience
we publish daily and the audience compounds. every new subscriber to the Friday Roundup is one more person you can reach for free with a good editorial pick.
trust by association
curation works both ways. being on a hand-picked guide tells locals you take your programming seriously — same signal as a glowing local-paper review, but always-on.
we sweat the small stuff
image fixes, description rewrites, recurring-event templates, calendar integrations. we want your listing to look as good as your venue does.
takes about 60 seconds
list your first event today. paid placements stay optional, forever.
already listed but want to be removed?
email hello@connectyxe.ca with your venue name and we'll remove your events within 48 hours. we also honor robots.txt — see /bot for the full crawler policy.
questions, bulk imports, or want a custom partnership?
we're a Saskatoon-based, one-person operation. happy to chat, meet for coffee, or walk you through the dashboard live.