everything you need to write about ConnectYXE.
logos, boilerplate copy, brand colours, and the story behind the project. drop us a line if you need anything else — interview, quote, custom asset.
at a glance
quick facts.
founded
2026, in Saskatoon, SK
domain
connectyxe.ca
category
local events discovery · editorial
team
founder-led, Saskatoon-based
business model
free baseline; paid placements
contact
hello@connectyxe.ca
boilerplate
ready-to-paste copy.
three lengths, depending on whether you're writing a tweet, a newsletter blurb, or a feature lede.
tweet / cutline
~25 wordsConnectYXE is a curated daily guide to what's happening in Saskatoon — hand-picked venues, human-reviewed events, no algorithmic feed.
select to copy
newsletter blurb
~50 wordsConnectYXE is a curated guide to what's happening in Saskatoon, built by a local for the community. It tracks a hand-picked set of venues, reviews every event by hand, and publishes a tight daily list of concerts, theatre, food, sports, and community programming.
select to copy
feature lede
~100 wordsConnectYXE is a curated guide to what's happening in Saskatoon, built by a local for the community. The platform tracks a hand-picked set of Saskatoon venues — including The Bassment, Broadway Theatre, Persephone, Amigos, Coors Event Centre, and Remai Modern — and surfaces a daily editorial list of events worth showing up for. Every listing is human-reviewed before it goes live. Paid placements are clearly labelled and never re-rank search results. The mission is simple: make it easy for Saskatonians to find a reason to leave the house, meet people, and feel connected to the city.
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brand assets
logos, marks, and wordmarks.
SVG sources, no resizing needed. light variants for cream/white backgrounds, inverted variants for dark ones.
wordmark — lockup
primary horizontal lockup with mark
wordmark — small
condensed horizontal lockup
wordmark — inverted
for dark backgrounds
wordmark only
text wordmark, no mark
mark — primary
sun-over-prairie square
mark — inverted
for dark backgrounds
mark — monochrome
single-colour print
mark — uncontained
just the glyph, no square
favicon (32×32)
for browser tabs + thumbnails
the palette
brand colours.
core palette. category and section accents are listed separately in our brand guide — email for the full doc.
brand blue
primary wordmark + UI
sun gold
logo sun + headliner accent
editorial gold
"YXE" in the wordmark
cream
page surface
deep blue
body text on cream
the background
the story + a soundbite.
for longer-form interviews or fact-checking quotes, email hello@connectyxe.ca.
the origin · 1 sentence
ConnectYXE is an independent Saskatoon project built by a local resident who got tired of scrolling four different venue calendars looking for something to do on a Friday night.
the soundbite
“Saskatoon has a real cultural pulse. It's just hard to find in one place. ConnectYXE is the central guide we wish we'd had three years ago.”
— ConnectYXE
story angles
what we're happy to talk about.
good starting points if you're looking for an angle on a local-tech, community, or arts piece.
curation vs. algorithmic feeds
why hand-picked beats infinite-scroll for local discovery — and what it costs to keep it human.
supporting independent venues
how a curated guide tips foot traffic toward local programming instead of national tours.
Saskatoon's cultural pulse
the under-covered scene — jazz, indigenous arts, fringe theatre, brewery launches — and why visibility matters.
loneliness + the city
leaving the house as a small antidote to mental-health drift, especially through a prairie winter.
building a community product
the founder economics of running a curated local platform without VC money.
paid placement done honestly
how sponsorship can fund a free product without corrupting editorial — the actual rulebook.
writing about us?
interviews, custom assets, and fact-checks — happy to help.
we reply to media inquiries within 24 hours, usually faster.